Webinar: Fueling E-commerce Marketplace Growth: How to Use Customer Experience to Your Advantage

Webinar - Fueling E-commerce Marketplace Growth: How to Use Customer Experience to Your Advantage

Due to today’s rapidly evolving business marketplace, many organizations are facing challenges of an outdated e-commerce platform, along with sophisticated customer needs for business interaction, product visibility and sales. The global pandemic has accelerated the change. Creating a positive customer experience is critical to compete in this environment. Choosing the right e-commerce platform allowing for real-time integration of back-end systems and customer accessibility and visibility to data is a must to achieve this positive user experience.

Join us for this exciting panel discussion featuring the complex journey of a successful large global deployment of e-commerce moderated by Birlasoft with business and technology leaders joining us from Bendix Commercial Vehicle Systems LLC in North America. Knorr Bremse, the parent company of Bendix, is a global manufacturer of braking systems for rail and commercial vehicles that has operations in over 30 countries with over 27,000 employees and annual revenues of $7B.

This session, previously broadcasted at ASUGFORWARD, will feature key areas of their digital journey including:

  • Deploying a global template with localized variants for future country deployments
  • Providing a state-of-the-art web shop and enhanced Omnichannel global customer experience using SAP CX solutions
  • Deciding on a highly scalable solution with a homogenized infrastructure and GDPR compliant
  • Enabling for post-project self-sufficiency and support

Panelists include:
Rini Palkamsetty, Senior Director, IT Americas, Bendix Commercial Vehicle Systems LLC
Marylou Hornung, Director, Sales Operations Bendix Commercial Vehicle Systems LLC
John Goetz, Global Practice Leader, SAP Customer Experience, Birlasoft

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