Nothing is more valuable than a satisfied customer. In the current competitive and challenging business landscape, online customers need to have an interactive and enjoyable customer experience whatever the device. Your company must manage their expectations of service delivery and after care needs.
This can only be achieved if your complete customer journey is oriented towards the customer and places their needs at the center of your business processes. This applies not only to the phases of purchase initiation and purchase processing, but also to the phase after the purchase of your product - providing a holistic and consistent customer experience along the entire customer lifecycle.
As per Forrester, 74% of enterprises see the greatest dropout in buyer dropout in pre-purchase stages. Learn how to become an eCommerce to eService intelligent enterprise so that your organization can offer innovative products and services through a compelling and consistent customer experience.
Part 2 of Birlasoft’s SAP CX Series, explains how two leading providers of products win hearts and minds through an enhanced customer usability and buying experience whilst gaining real-time insights.