Webinar: how to improve customer acquisition journey in the connected digital services era

Webinar - How to Improve Customer Acquisition Journey in the Connected Digital Services Era

In today’s fragmented and competitive subscription economy, launching a scalable, niche, and hyper-personalized digital service offering is at the epicenter of the growth strategy for the majority of enterprises across both the media (broadcaster, sports franchises, OTT, etc) and non-media (such as e-learning, e-health, e-retail, e-transport, etc) segments globally. As digital-first becomes the vital business accelerator, while digital users continue to subscribe to multiple services, acquisition of a newer base is gradually becoming a crucial key performance indicator (KPI).

Through this webinar, LeadSquared and Birlasoft will try to identify ways to streamline the customer acquisition journey and the new scenarios followed by diverse digital platforms across both media and non-media segments to strengthen their long-tail subscribers base.


  • The current trends around diverse digital platforms and their customer acquisition strategies
  • What are the business priorities around volumetric customer acquisition strategy?
  • What are the challenges and current solution status quo leveraged for lead to customer acquisition journey
  • What are the adoption rates across on-premise, cloud, and hybrid environments
  • What are some of the KPI’s or tangible outcomes devised by each of the digital platforms to streamline the process?
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